Company History

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Blinds Online offers Australian consumers the most comprehensive and accessible selection of blinds and window furnishings direct to their home in four easy steps: choose, measure, order and install.  The concept was born from a demand for easy and economical window furnishings.

We have a long history of retailing window furnishings in what we describes as ‘the old fashioned way’.  Since the 1960s, the company has been associated with high profile brand Crosby Furnishings – a name synonymous with retailing quality window furnishings, sold from showrooms in the Ringwood, Boronia & Bayswater areas of Melbourne.

This in turn sparked an idea to start selling blinds on eBay and that idea dramatically changed the direction of the business.  The sales started to build over the next few months, and soon an official eBay store was required.  It was so successful that eBay even assigned a dedicated sales manager from head office in Canada.  This consistent growth was enough to convince us to see the potential.

It was at this point that we decided to launch a standalone online store in addition to our existing business, and was born. Since then, the site boomed and the business has grown exponentially, proving that teaching people how to measure & install their own blinds is the way to go.  There really is no need to get someone out to do it for you.  

One of the first companies to offer custom-made window furnishings online, has grown from a small idea into a flourishing successful business.  Concentrating on traditional customer service values, has developed into a thriving e-tailer, providing product to consumers all around the nation. 

Thinking outside the square, being innovative and offering customers a new type of shopping experience and value for money, are the benchmarks of the business. Having a large range of products with up to date colours and trends and the ability to offer ranges never seen before in Australia are crucial to our success.  

With 24-hour shopping, lower prices and a made to order service, Blinds Online offers the ultimate home decorating service.

 “Electronically-led retail has transformed our business. We’ve proven that you don’t need a Main Street location, a big warehouse and a fleet of cars to deliver top quality products and service,” 

“Customers aren’t dealing with a faceless website, we endeavour to answer all emails within a half an hour period of receiving them.”

By constantly striving to improve every aspect of the business, we are committed to offering the best service, the best range, quality and sampling.